Owned by Wave Broadcasting and Entertainment (Pty) Ltd., a South African broadcasting and entertainment Company, Knysna 97.0FM and MC90.3FM (Plettenberg Bay) are two unique radio stations which are completely localized, niched for tourism and business development, making an important contribution through informative, entertaining and contemporary programming to the Garden Route, its communities and the large numbers of local and international tourists who visit the area.
The stations have been on the air for 10 to 11 years respectively and broadcast 24 hours per day, 7 days per week, 365 days per year from studios situated in Plettenberg Bay and Knysna.
Situated in the heart of the Plettenberg Bay and Knysna CBD areas, each station covers a localized area of 20 -25 kms.
Knysna 97.0FM and MC90.3FM (Plettenberg Bay) have been positioned to specifically support the vital tourism industry as well as all business and public and private sector development.
Radio reaches the entire population regardless of their cultural educational or economic status, and empowers people through providing information, education and entertainment, at the same time creating LOCAL skills training and transference, as well as employment.
Knysna 97.0FM and MC90.3FM (Plettenberg Bay) not only create an upbeat fun atmosphere and pleasant ambience in the Garden Route, but through collaboration with Tourism Associations and bodies, business and all relevant role players and stake-holders, inform listeners of our people, landscapes, rich cultural diversity, shopping and entertainment facilities, lifestyle activities, traditional arts and crafts, banking facilities and also property and investment opportunities.
Knysna 97.0 FM & MC90.3FM broadcasting 24 hours a day, seven days a week, are Local Commercial Radio Stations that exist to entertain and inform the Knysna & Plettenberg Bay population, both residents and holidaymakers. The formats of the Stations are 80% music and 20% talk, mainly in English.
The music policy of the stations is a mixture of easy listening music (mainly chosen from the 60’s,70’s 80’s and 90’s) and recent hits and music from South African artists and groups. We cover local news, trending stories and promote local events. The stations feature local, live presenters of both genders across the age group spectrum from 6am to 6pm. All shows are simulcast on both stations from 6 to 6.
BROADCAST FOOTPRINT
Knysna 97.0FM broadcasts from central Knysna and extends to a radius of approximately 20 -25 kms covering the town and outlying areas as far as Buffalo Bay.
MC90.3FM broadcasts from central Plettenberg Bay and extends to a radius of approximately 20 – 25 kms to Robberg and Kranshoek in the west, to Keurboom Strand and Tsitsikamma.
TARGET MARKET
25-45/55+ year old males and females who live and work in Plettenberg Bay and Knysna, as well as tourists (local and international).
LSM 8 – 10 English
AUDIENCE
The total population of Plettenberg Bay is 44,000 people. The station reaches 18 000 – 20 000 listeners in the target market.
The total population of Knysna is 60,000 people. The station reaches 21 000 – 25 000 listeners in the target market.
ONLINE
We stream worldwide on our official website wavebroadcasting.co.za and also on all 3rd Party apps, such as TuneIn & Simple Radio.
We interact on Facebook with our followers and promote programming, local news and also run competitions. (@Wavebroadcasting)
